NFL’s Valuations

Soar, Cowboys Lead Record Breaking Rankings

2025 NFL Valuations at a Glance

Highlight for the first time every NFL team exceeds $5 billion, with the Cincinnati Bengals at the low end with $5.25 billion. Mention the league average value of $7.1 billion, a 25% year-over-year rise.

Cowboys Dynasty: $13 Billion and Counting

– Dallas remains the most valuable team for the 19th straight year, now valued at $13 billion, a 29% increase from 2024. – 2024 revenue of $1.234 billion and operating income of $629 million. – Emphasize the brand’s strength despite no recent Super Bowl wins.

The $10 Billion Club Expands

- For the first time, beyond the Cowboys, Los Angeles Rams ($10.5 B) and New York Giants ($10.1 B) are now above $10 billion. - Note the factors: LA’s stadium, Giants’ market and leadership.

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Other Top Valuations: Patriots, 49ers & Eagles

New England Patriots: $9 billion. San Francisco 49ers: $8.6 billion. Philadelphia Eagles: $8.3–8.5 billion.

Valuation Highlights: Highest & Lowest

– Highlight differences: Cowboys at the top vs Bengals, Cardinals, Lions, Saints around the bottom (all still over $5B).  – Note that all teams being worth over $5B is unprecedented.

Why Values Keep Climbing

– Factors: booming revenues, media deals, market size, new stadiums, private equity investments. – Mention Sportico’s methodology: enterprise value plus team-related real estate & business holdings.

ROI on Football: Cowboys as a Case Study

– Dallas’ investment return: Purchased for ~$140 million in 1989, now valued at ~$12.8–13 billion — about 9,000% ROI – Emphasize long-term investing potential compared to tech giants.

The Bigger Picture: NFL’s Financial Dominance

– NFL franchises combined are more valuable than many entire sports leagues. – Average team value of $7.1 billion —surpasses many NBA, MLB, and NHL teams.