iPhone 17 Upgrade Survey

Reveals 68% of Users Ready to Swap in 2025

Survey Snapshot: 68% Plan to Upgrade

- SellCell survey data - 2,000+ U.S. respondents - Comparison to iPhone 16 upgrade rate (61.9%)

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Pro / Pro Max Favored by Most

- 38.1% prefer Pro / Pro Max - Standard and Air models trailing - Foldable iPhone interest very small (3.3%)

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What Drives Users to Upgrade

- Top reasons: battery life (53%) - Design & new features - Display & camera improvements - AI / software features less cited

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Price Still a Major Barrier

- 68.9% say cost delays upgrades - Many would wait for discounts or price stability - Only a minority would upgrade regardless of price

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Apple Loyalty vs Rival Options

- Apple loyalty remains strong (69.6%) - But 20.1% might switch to Samsung if foldable not offered - 10.2% consider Google alternatives

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Design Trade-Offs: Thin vs Battery

- Many accept shallow battery drop for thinner body (47.5%) - Others prefer thicker with more life - Display quality matters too

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AI & Innovation Expectations

- 44% care about Apple Intelligence (AI features) - Mixed feelings among users (some indifferent) - Design + battery still outrank AI for many

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Foldables: Slight Threat on the Horizon

- Low current demand (3.3%), but rising curiosity - Samsung & Google foldables noted - If Apple lags, risk of losing switchers

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