There’s no denying it, Apple’s iPhone launches always capture the world’s attention. This year’s “Awe-Dropping” event on September 9 was no exception, as Apple introduced the iPhone 17 lineup, the ultra-slim iPhone Air, AirPods Pro 3, and the latest Apple Watch. But while Apple fans were buzzing with excitement, Samsung couldn’t resist stealing a bit of the spotlight. The tech giant revived an old tweet to poke fun at Apple, reigniting the long-running rivalry between the two smartphone leaders with the cheeky hashtag #iCant.
Samsung Mocks iPhone 17 with #iCant
As Apple proudly revealed its thinnest iPhone ever, Samsung Mobile US took to X (formerly Twitter) to recycle a viral 2022 tweet. The post read: “#iCant believe this is still relevant,” quoting an earlier jab that said, “Let us know when it folds.” The tweet was a clear reminder of Samsung’s dominance in the foldable smartphone market, a space Apple has yet to explore.
This clever comeback wasn’t just humor; it was a strategic move to highlight Samsung’s innovation with its Galaxy Z Fold and Flip devices. While Apple continues to perfect its sleek, durable, and traditional designs, Samsung is positioning itself as the pioneer of futuristic, foldable technology.
Why Did Samsung Revive an Old Tweet?
At first glance, bringing back a tweet from 2022 may seem odd. But in the fast-paced world of tech marketing, timing is everything. By reviving the jab on the very day Apple launched its iPhone 17, Samsung ensured maximum visibility for its brand. The timing reminded millions of users that while Apple is celebrating slim designs and camera improvements, Samsung is already years ahead with devices that fold, flip, and reshape the smartphone experience.
The #iCant campaign also plays into Samsung’s identity as the bold challenger. While Apple takes pride in refinement and ecosystem consistency, Samsung thrives on pushing boundaries and reminding users that innovation comes in many forms.
Apple’s iPhone 17 Launch: The Perfect Moment for Samsung’s Jab
Apple’s event unveiled some of its most ambitious devices yet. The iPhone 17 Pro boasts a powerful A19 Pro chip, all 48MP rear cameras, and breakthrough battery life. The new iPhone Air was introduced as Apple’s thinnest phone ever, merging elegance with performance. Alongside these came the AirPods Pro 3, featuring advanced noise cancellation and even live translation, and the Apple Watch Series 11, designed to track blood pressure and sleep scores.
These launches were undeniably impressive, but Samsung seized the moment to remind fans that foldable phones, arguably one of the most dramatic smartphone innovations of the last decade, still belong to them.
The Rivalry Between Apple and Samsung
The playful jab with #iCant is part of a much larger rivalry that has defined the smartphone industry for over a decade. Apple and Samsung have long competed for the top spot in design, performance, and innovation.
Samsung often positions itself as the bold innovator, not afraid to experiment with foldable devices, larger displays, or futuristic features. Apple, on the other hand, has built its reputation on precision, quality, and creating a seamless ecosystem of devices and services. This difference in philosophy fuels not just competition but also entertainment for fans worldwide, as each company tries to outdo the other.
What Does #iCant Mean for Consumers?
For consumers, Samsung’s #iCant jab is more than just a meme. It reflects the broader conversation around what people value in smartphones. Do you want the sleek reliability of an iPhone, or do you crave the bold innovation of a foldable device?
Samsung’s message was clear: until Apple introduces a folding iPhone, it will lag behind in one of the most talked-about segments of mobile technology. For Apple loyalists, however, the focus remains on refinement, security, and the unmatched iOS experience.
Will Apple Ever Make a Foldable iPhone?
The big question lingering after Samsung’s mockery is whether Apple will eventually release a foldable phone. Rumors have circulated for years that Apple is experimenting with foldable prototypes, but the company has yet to confirm anything official.
Apple tends to enter markets later, perfecting designs after competitors have tested the waters. If history repeats itself, a foldable iPhone may appear in the future, but not before Apple ensures it can deliver a flawless experience that matches its high standards. Until then, Samsung will continue waving the foldable flag with pride.
FAQs About Samsung’s #iCant Jab at iPhone 17
- What is the #iCant campaign?
A: Samsung revived an old tweet to mock Apple’s iPhone 17 launch, using #iCant to highlight that Apple still hasn’t released a foldable phone. - When did Apple launch the iPhone 17?
A: Apple unveiled the iPhone 17 lineup on September 9 at its “Awe-Dropping” event. - Why does Samsung keep mocking Apple?
A: Samsung uses playful jabs to emphasize its innovations, such as foldable smartphones, while reminding consumers that Apple has yet to adopt this trend. - Does Apple plan to make a foldable iPhone?
A: Apple hasn’t confirmed any plans, though industry rumors suggest it may be testing foldable prototypes. - Which is better: iPhone 17 or Samsung foldables?
A: It depends on user preference. iPhone 17 offers Apple’s best design, cameras, and ecosystem, while Samsung foldables focus on innovation and multitasking flexibility.
Conclusion: By reviving an old tweet and launching the #iCant campaign, Samsung has once again shown its sharp wit and competitive spirit. The move cleverly shifted some of the spotlight from Apple’s iPhone 17 launch back to Samsung, reminding the world that innovation comes in many forms. Whether you’re team iPhone or team Galaxy, one thing is clear: this rivalry makes the tech world more exciting with every launch.
Disclaimer: This article is based on public reports and official announcements. It is intended for informational purposes only and does not represent endorsement of either brand.
