In a world where technology shapes every part of our daily lives, cars are no exception. Samsung Display is taking a bold step forward by redefining automotive interiors with its cutting-edge OLED technology. At IAA MOBILITY 2025 in Munich, the company is showcasing how OLED displays are not just screens, they are the future of safer, smarter, and more stylish driving experiences.
The Future of In-Car Displays with Samsung Display
Samsung Display is accelerating its automotive business growth, emphasizing OLED as a transformative technology for mobility. As the only panel manufacturer participating in IAA MOBILITY 2025, Samsung is presenting a wide range of innovative display solutions that highlight both style and safety in modern vehicles.
With OLED, Samsung is demonstrating how cars are evolving from simple transport tools into personalized, interactive spaces. From driver dashboards to passenger entertainment, OLED technology creates a more immersive and safer in-car experience.
OLED: Enhancing Safety and Style
One of the most exciting innovations is Samsung Display’s “digital cockpit” concept for autonomous vehicles. At the driver’s seat, a 10.25-inch moving cluster display functions as a dashboard while driving and retracts when parked, providing essential information while maintaining sleek interior aesthetics.
For passengers, Samsung introduces a 34-inch CID (Center Information Display) to PID (Passenger Information Display) that combines two OLED panels using multi-lamination technology. This screen can operate as one seamless display or show different content on each side, offering flexibility for entertainment or navigation.
The 14.4-inch Flexible L-shaped OLED positioned between the driver and passenger enhances control over frequently used functions like climate and vehicle settings. Its curved design adds an elegant touch while improving usability.
Rear-seat entertainment is also elevated with a 9.4-inch round display and a 30-inch rooftop OLED. The rooftop panel features a 32:9 aspect ratio, providing immersive content in the center while showing useful information like temperature and distance on the sides.
Advanced Safety Features with Flex Magic Pixel
Safety is a top priority. Samsung Display’s proprietary Flex Magic Pixel™ (FMP) technology limits content visibility from side angles, ensuring that passengers can enjoy entertainment without distracting the driver. AI integration allows the system to adjust FMP settings automatically based on whether the car is in manual or autonomous driving mode.
Why OLED Outperforms Mini LED
Under the theme “Upgrade to OLED,” Samsung Display is comparing OLED technology directly with Mini LED, a type of LCD. OLED’s inherent advantages include:
- Thinner and flexible panels that can take on unique shapes, including curves and circles.
- Superior contrast and true blacks, improving night-time visibility.
- Enhanced outdoor readability, ensuring critical driving information is clear even under strong sunlight.
Three side-by-side driver seat mockups at IAA MOBILITY 2025 illustrate these differences, showing OLED clusters with curved edges designed to match the steering wheel or wrap around the driver for a more immersive experience.
Rigid OLED Platform: Customization Made Easy
Samsung Display is also introducing its Rigid OLED-based Off-The-Shelf (OTS) Solution platform, offering standardized displays in seven sizes ranging from 7 to 17 inches. This approach allows automakers and suppliers to mix and match modules for custom configurations, reducing development time and costs.
The multi-lamination technology connects multiple panels into a single large display, creating a seamless viewing experience. This innovation allows displays to be more flexible and visually impressive while keeping production efficient and cost-effective.
A Samsung Display spokesperson explained, “We are seeing growing demand for large, uniquely shaped in-car displays. Combining rigid OLED with multi-lamination allows us to meet these needs with competitive pricing and faster delivery.”
FAQs About Samsung Display Automotive OLED
- What makes Samsung Display’s automotive OLED different from Mini LED?
OLED panels are thinner, flexible, and can produce true blacks and superior contrast, enhancing both safety and design aesthetics. - What is the CID to PID display?
It is a 34-inch combined display that can operate as a single screen or show different content for driver and passenger, using multi-lamination technology. - How does Flex Magic Pixel™ improve safety?
Flex Magic Pixel™ limits content visibility from side angles, preventing passengers’ screens from distracting the driver. - What sizes are available in the Rigid OLED OTS platform?
Seven standard sizes ranging from 7 to 17 inches are available for easy integration and customization. - Will Samsung Display OLEDs support autonomous vehicles?
Yes, the digital cockpit demo is designed for autonomous vehicles, integrating OLED panels across all touchpoints for safety and usability.
Conclusion: Samsung Display is clearly at the forefront of automotive innovation. With its advanced OLED technology, the company is transforming vehicles into safer, more connected, and visually stunning spaces. From flexible dashboards to immersive rear-seat entertainment, Samsung Display’s automotive OLED solutions highlight the future of mobility. As more automakers adopt these displays, drivers and passengers can look forward to smarter, safer, and more stylish journeys on the road.
Disclaimer: This article is based on information publicly released by Samsung Display and IAA MOBILITY 2025. Actual products, specifications, and availability may vary.
